Jakob Nielson

Jakob Nielsen has been called:

• "the king of usability" (Internet Magazine)
• "the guru of Web page usability" (The New York Times)
• "the next best thing to a true time machine" (USA Today)
• "the smartest person on the Web" (ZDNet AnchorDesk)
• "the world's leading expert on Web usability" (U.S. News & World Report)
• one of the top 10 minds in small business (FORTUNE Small Business)
• "the world's leading expert on user-friendly design" (Stuttgarter Zeitung, Germany)
• "knows more about what makes Web sites work than anyone else on the planet" (Chicago Tribune, March 6, 2000)
• "one of the world's foremost experts in Web usability" (Business Week)
• "the Web's usability czar" (WebReference.com)
• "the reigning guru of Web usability" (FORTUNE)
• "eminent Web usability guru" (CNN)
• "perhaps the best-known design and usability guru on the Internet" (Financial Times)
• "the usability Pope" (Wirtschaftswoche Magazine, Germany)
• "new-media pioneer" (Newsweek)